MoonRise, located in NJ, just received a new contract to develop a marketing plan for a new men’s cologne. Ellen, VP Development, is on a business trip in Paris. Since time is of the essence, Larry and Jill, creative designers working for Ellen, record their initial concepts in a 30 minute brainstorming session and send an email to Ellen for her feedback. Ellen, wakes up the next morning in Paris (while it’s still the middle of the night in NJ), sees their email and launches the Lecture123 player to review their session. She uses the Lecture123 Q&A layer to provide feedback and new ideas. Larry and Jill review Ellen’s responses and by 4:00PM FedEx an initial proposal back to the client.