Global Pharmaceuticals largest selling medication is for patients suffering with diabetes. This represents 18M Americans. They have entered into an arrangement where they provide tablet PCs bundled with the Lecture123 system and content geared at diabetes education for patients. These systems along with the content material are branded with the Global logo and are deployed to physician offices free of charge nationwide. Drug reps commonly have free giveaways to physician office in order to promote their products.
The medical practitioners and educators use the Lecture123 tablet to record an educational one-on-one session with a patient using Global’s content along with the talking ink from the professional. The patient leaves the office with a personalized healthcare plan on a CDROM for playback at home. Studies show typically low memory retention of typical doctor-patient educational sessions, resulting in potentially negative consequences.
Lecture123 provides a win-win-win scenario: patients learn and retain more empowering them to improve their own care, doctors improve patient care along with improving their practice image, Global sells more products. The following year Global along with participating doctors launches Global QA where patients get answers to their questions further improving medical compliance while providing valuable feedback to the doctors and Global.