BPM is loosing market share to AOL. Its market research shows that senior citizens, a expanding population in the US, is the fastest growing segment of new ISP subscribers. BPM launches a new program called Senior Sharing where any senior citizen member can create content with Lecture123 based on their area of interest or expertise. These sessions are then posted in the BPM Lecture123 repository. Seniors participating in Senior Share can search for topics, playback recorded sessions, post Q&As to collaborate with the author and create their own recorded sessions also. This new form of asynchronous sharing between seniors is successful in BPM generating a 10% market share gain in only 6 months.